SEO Keyword Strategies And Tips

I have spent a lot of time, 5 years plus, in the Internet business of Search engine optimization. Some of the tips that I am sharing with you have been learnt from others and some by my own experience. It is important to understand that an average net user likes to keep it simple and that his search for information is usually hinged on generic terms.Your target audience must be clear. If the target audience is going to be the general public, then a generic choice of keywords would do, however for a more discerning audience specific keyword phrases may be required. For example, if you type Java, it will give out a search result for coffee, programming language et al. Java when targeting programmers would yield better, more focused results if a keyword phrase Java programming was put in. The language of the reader is an important input for example for the English speaking world reading from top left hand corner comes naturally but for an Arabic reader it is from right to left.

It has been found that on an average, an internet surfer loses interest in the text after about 250 words. So a good keyword strategy would be to put in the keywords starting from top left hand corner and in the first 250 words. These are basic parameters built into most Search engine logics. The other parts of written text which find favor with Search Engines are the title, paragraph and sub headings. Search engines also have a preference for bold and italics compared to normally typed words. These are important parameters to factor your SEO keyword strategy. It is a known fact that some keywords are more popular than others but are also being sought more competitively in web page rankings. So it may well be a better strategy to choose lesser popular keywords which may help your website rank higher on a search list. There is a very close similarity between keywords and movie stars. Both have finite longevity in public memory. The star of today be forgotten tomorrow, a case exactly similar with that star keyword which is no longer relevant. Some search engines give out a search volume number on hitting a keyword. This is a useful tool in estimating what volumes can be generated by a particular keyword. Software such as Word Tracker, though a bit dated can still be used to find the popular net words. With these tips I am sure the budding SEO experts are off to a flying start.