The new stuff in search engine optimization

The principle of Search Engine Optimization, or SEO as it is popularly called, is part and parcel of the Internet. Companies and businesses take the help of SEO professionals and specialists who provide guidance on using the web to promote their products optimally. SEO is the art and science of using natural or algorithmic search results to target keywords to divert the 'click' of a 'netizen' to a specific website of interest.

Now to be an SEO specialist you need to have some serious nerdy qualifications. You must possess a deep interest to find out how a particular search engine works and how it arranges hierarchically the recommended websites based on a the search keyword. To do that, the expert must have working knowledge of scripts used by Google, Yahoo, MSN and other major search engines. Data mining of Internet trade news and information derived from related blogs is required to unlock the 'key'.

It is quite common knowledge that companies, big and small, are paying the top search engine providers sufficient revenues to ensure that their product shows up on the top of a 'find' search. The top ten search finds are important because most people tend to click through only the top ten sites ranked on the search result page. There is opposition to such practice from some quarters of the cyber society who consider it as unfair. Fair play protagonists call SEO consultants the Internet gold diggers. Is such criticism warranted? That certainly is a loaded question, but with no implicating data either way.