The two most popular methods of search engine Marketing are SEO and PPC. In our fast paced e world search engine marketing is vital to the success of any business. Search engine marketing is the most inexpensive among all other methods of marketing. SEO is an inexpensive method of search engine marketing where the website has content based on keywords to make it easily detectable by search engine crawlers.
PPC is costly because you need to pay your link partner each time a person clicks on your link. Though a professional does not have to invest a lot of money in search engine marketing effective search engine marketing needs a lot of time investment to find the most effective strategy. Investment of time into developing a search engine marketing strategy is time well spent because 95% of viewers find a website through a search engine. hubshout.com