Thursday, September 3, 2009

Think Your Site Does Not Need SEO Technology?



You think your site has no need of SEO technology... because search engine optimization should be easy, right? When you examine your site and your competitor's sites side by side, the competitor sites just are not as good! Your website has a better look and feel and higher quality content, so it should be at the top of the rankings. When things are so clear and straightforward, it really is not necessary to work so hard with SEO technology.

Unfortunately, that is simply not the way it works. Even though search engines are smart, they are not smart enough to spot a great website like yours without help. So if you really want to get a lot of natural search engine visitors, you need to do more than put up a nice site. Search engine optimization is a lot more difficult than it may seem at first glance. To really accomplish effective SEO, you need to use SEO technology tools.

Many types of SEO technology are being used online today. And perhaps we should begin by discussing the kind you should avoid: black hat SEO. When researching SEO and SEO technology, you may run across offers to incorporate black hat, or illegal SEO technology, into your site. And no matter how attractive an offer may seem, the best thing you can do for your site is run the other way. Because using black hat methods will always hurt your website. It is just not worth it.

Happily, your can get great results with ethical white hat SEO technology tools. A particularly good SEO tool is a website analysis tool. Webpage analysis SEO technology generally comes in the form of a toolbar or other type of add on, and works to analyze the websites of your biggest competitors. An analyzer or webpage spy gives you tons of important information about competing sites, including their keywords/density, who is linking to them, where they are registered, etc.

After using an analyzer to better understand what makes your competitors successful, there is some great SEO technology out there to put this information to good use. This SEO technology includes tools to evaluate on page content, keyword density, and inbound links, as well as help you to organize and track your SEO efforts. The organizational functions of SEO technology are more useful than you may initially imagine, as implementing SEO can be surprisingly complicated. Without a good system, it is all too easy to find yourself overloaded and making mistakes. With the right kind of SEO software and tools, you can easily track your SEO methods, as well as put them quickly into practice.

In addition to keywords, etc., some of the most important SEO technology tracks and creates inbound links for your website. SEO tools do this in several ways, including submitting links for you, as well as creating automatic accounts and automating submissions to article directories and link directories. Because the number of inbound links from quality, relevant sites has a huge impact on your ranking at the SERPs, SEO technology tools that help with the link building process can be incredibly effective.